Courage is strength. Courage is a distinct that separates a leader from a commoner. Courage is needed in every aspect of a leader’s path. Courage is needed to protect a leader's beliefs. Courage is needed to protect followers. Courage is more so, needed for a leader to take action, face consequences and make decisions. Nevertheless, it is also the one thing that many have decided to give up in their quest for greatness.

A common adversary of man, in his quest for leadership greatness, is always the dilemma of his beliefs and his status. More often than not, people tends to shift towards protecting the best of their own interest than to fight for what he feels is right.

Man are accustomed to staying in their comfort zone, be it for wealth or power. To be a leader however, one must have the courage to move out of that comfort zone to protect one's core beliefs.

Nelson Mandela, the first fully representative elected president of South Africa, dedicated himself to the struggle of his country. He fought for what he beliefs in even if it meant for him to be imprisoned. After his term of 27 years, he continues to fight for the freedom of his people and country.

Abraham Lincoln, the 16th president of the United States, fought for his beliefs of abolishing slavery in spite of strong opposition and the eventual civil war in 1861.

Martin Luther King fought for racial equality despite what we all called an "impossible" uphill feat.

Adolf Hitler, for all the wrong he has done, fought on his beliefs despite having the world against him.

A leader must be prepared to face adversity and support their people. These are the basic expectation of how a leader should be, in exchange of your follower’s trust and faith.

A leader should stand up to what he believes and do what is necessary to make things right. This includes protecting their followers from unfairness and stand up to their superiors if necessary.

A leader is someone whom his followers look up to for advice and direction, a leader therefore, must possess the courage to set directions and hold onto the dreams of his followers no matter what the situation is like.

Should the leader falter in his courage to do so, the morale, performance and the bond between his followers will too be shaken. On the countary however, that should a leader have the courage and spirit to do what he was meant to do so in the first place, even if he is not around, his followers will continue to live on his vision.

Apart from vision, courage is undeniably one of the traits that one must develop in his quest for greatness.

Traffic is the main blood stream of an online business. If you are not driving traffic, there will be no impressions. Without impression, there will be no sales. without sales, there will be no income. Therefore, it is always utmost important for webmasters or bloggers to learn the secret of driving traffic to their website.

There are alot of ways to drive targeted traffic to a site. note that it is "Targeted Traffic". It would not make very good sense that your website is about ladies fashion and your visitors are soccer fanatics. They probably would not even stay longer than your next blink of an eye. So, the key is, not to only drive Zoom in, targeted traffic to your site so that you get a higher chance of making a sale from your site.

As mentioned, there are numerous ways to drive traffic to your site. It varies from PPC, Articles, Blogs, Emails, Referrals, Traffic Exchange, List etc. There are tons of other ways which I can give you here but let us discuss about the Core Reason of what brings traffic or more importantly, "Targeted Traffic" to your website.

First off, why do people use the internet ? Reason being, to searchfor more information on a particular subject. Being in the "Information Age", information is being transfer to and fro the countries with a click of button. So, what is the keyword ? - Information

People look the internet or information to address a certain problem or issue. People search the internet to find out more on a particular news or topic. In this era, time is always an issue and people want fast, direct solution to their problem. They therefore do not spend hours in the libary looking for information but rather through a click of button.

If people are looking for answers, and if you are the one who is able to provide them with no- nonsense & straight forward solutions, people will appreciate what you are providing them. If you can keep provide valuable content in your site to address people's concern, people will keep coming back to your site.

For a dog lover who finds countless information on how to care and groom her dog from your site, wouldn't she want to keep coming back to your site to "learn more" about what she can do for her dog ? For a travel fanatic who loves travelling so much and if you can provide him with all the countries information, sights, transportations etc, wouldn't he keep coming back to your site when he needs to plan his next destination ?

So, the basics of the basics, "Valuable Content".

Some may ask, what's in for me ?

First, not only are you able to attract "loyal visitors", you are also building a relationship with them. With relationship comes trust. With trust, comes sales. Although that is another topic altogether, This is and will always the universal law of sales. People buy you !

Moreover, for giving valuable content, here is some Bonus you will get "unexpectedly".

- Your Search Engine and Alexa ranking will go up because of the high value you provide in your site as well as the number of visitors who frequent your site. In other words, you will get more traffic when people search the search engine for a problem.

- You get unexpected visitors from your 'loyal visitors' who recommends or refer their friends who share the same interest with them. This could become viral and.. again, more traffic, more relations, more sales.

- Other bonus includes: people wanted to backlink you, subscribe to your post through rss and so on and so forth. In the long run, that only again, creates endless and endless stream of traffic to your site, Automatically !

Start giving quality content and you will experience the benefit in the long run.