The company plays an important role in your success as a network marketer. Some of us get into a company without doing proper research and ended up on the losing end. Because direct selling is based on "recommendation", most of the the newbies took up the opportunity based on their friend's recommendation. However, to build a long term residual income and strong organisation, it is not only dependent on the individual effort, the company's ownership comes indirectly into play for your success.

As you probably would have known by now that product is one of the key factors to look out for in order to succeed in a networking company. As of the case, it is therefore a key consideration when considering which network marketing to join.

Another key factor to consider when deciding which company to join in a network marketing company is Corporate Leadership. What is corporate leadership and what does it have to do when choosing a network marketing company? How is it going to help propel you to your success?

Well, it is obvious that the company you are going to join is going to stay for a long time to come. That way, it will ensure you steady stream of residual income. Obviously you would not want to work your way to financial independence and have the company close down after that. So, Here are 3 things to consider..

Experience of ownership in the company -This is to say, it is always an advantage that the owner of the company have a track record of experience in running a billion dollar company. That way, there will be fewer surprises to deal with when the company is expanding as most of the executives have already dealt with similar experiences in the past.

To add, the higher the calibre of ownership in the company, the more in experience when it comes to global expansion, marketing and also the future research and development of the products. You would want to be in a company that is forever expanding right? That would indirectly bring more exposure your company has to the public and also the expansion of your organisation, in other words, your income.

The Financial Capability of the company – It is always important that the company has the financial capability to sustain the initial launch (if the company is new) and also financially strong enough to fund the future growth of the company. Many of the new network marketing companies failed and collapse because of under capitalization. In fact, my business partner, the legendary Randy Gage joined 2 of these under capitalization companies during the early phase of his career. Both of which closed down after he has build a strong organisation, thus wasting the efforts he has put in during that period of time.

Reputation of the ownership team – it is always an advantage that the owner of the company has a good reputation beyond the network marketing space. This will offer your associates a higher degree of credibility and an increase pitch of confidence that they are creating a company that will have more mainstream acceptance.

Live Your Dreams

Kenji Tay
Network Marketing Singapore

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