If you are in a big Network Marketing company, Third party tools are of no stranger to you. In fact, third party tools are used so that one can easily duplicate a system. My company offers a wide variety of third party tools in the form of CDs, DVDs, Magazines, Brouchers etc. Why is this so ?
If you have been following my blog, you probably have read about the post on why duplication is so important for your business to survive. You would also have known by now that Network Marketing is a teaching and coaching business, not a sales business. Here's where the third part tools comes in..
There may be people out there who is shy, not good at bringing the message across or maybe, unable to get the prospect attention to see how great an opportunity his or her company has to offer, thus losing a potential prospect. Worse, he might even give up in Network Marketing since he felt it is a business that is totally going against his own personaility. Since success in Network Marketing requires duplication, his own actions to invite might in fact drive others away because the prospects do not see themselves doing the same thing.
If you have been following my blog, you probably have read about the post on why duplication is so important for your business to survive. You would also have known by now that Network Marketing is a teaching and coaching business, not a sales business. Here's where the third part tools comes in..
There may be people out there who is shy, not good at bringing the message across or maybe, unable to get the prospect attention to see how great an opportunity his or her company has to offer, thus losing a potential prospect. Worse, he might even give up in Network Marketing since he felt it is a business that is totally going against his own personaility. Since success in Network Marketing requires duplication, his own actions to invite might in fact drive others away because the prospects do not see themselves doing the same thing.
Third party tools therefore, comes in to replace this barrier between the sponsor and the prospect. Should the prospect reject the opportunity, he is rejecting the tool and not you. It is however, a fact that it is more likely that the prospect would believe the stuff and presentation shown in the third party tool than it coming from the sponsor's mouth. This already would significantly increase the chances of the prospect seeing the opportunity.
Now, think generations down, if the prospect could see the opportunity from the third party tools, will he do the same to his prospect should he join the business. Since its a system that got him interested and all he need to do is to present the third party tool, he sees it as an easily duplicable business. The chances he will join the business and duplicate the system will therefore, significantly increase too.
Third party tools are what you will need to address your warm market. As I have mentioned in my previous post, warm market should never be left out. Now that you can see how a third party tool can come into use to address a prospect, I will discuss more on how to "invite", which is focusing on how to use the third part tool effectively on my next post so that we can close the chapter on how to address your warm market.
Live Your Dreams
Kenji Tay
Network Marketing Singapore
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